MAKING NEWS NOW
WE TURN YOUR STORY INTO A NEWS STORY
Crisis Communications
To be in business in the 21st Century is to experience crisis. Amid turbulent markets, ever-shifting world events, aggressive NGOs, zealous regulators, empowered consumers, and a global digital news cycle measured in minutes, it’s no longer a question of whether crisis will strike your organization. It’s a question of whether you will be prepared when it occurs.
When an organization’s reputation is attacked, protecting and defending that most precious asset becomes the highest priority. An inadequate or ill-timed defense can result in irreparable damage to a brand. To emerge with its reputation intact, an organization must anticipate every threat in advance and respond with confident counter-measures.
Social and Digital Media
Digital and social media have fundamentally changed crisis communications in the 21st century. Where companies once had days or even weeks to implement their response plans, today they confront the immediate and viral nature of the Internet. Blogs, Twitter, Facebook, and YouTube increasingly dictate the headlines of our newspapers and the lead stories on the nightly news.
As a result, the ways in which companies, countries, and brands must interact with their key constituencies are evolving at a dizzying pace. Audiences are expecting more, believing less, and voicing opinions as never before. Today, every battle to determine brand reputations, litigation outcomes, or government policy initiatives is being won or lost online.
Event Marketing
Public Relations creates singular events that inspire and deliver. We are one of the few PR firms that has an in-house events team. We customize events to communicate your brand message, whether you require one spectacular launch or seek to expose your product in multiple markets. From creative concepts and planning, to production and execution, we handle the details to ensure that our clients receive maximum results. The events we produce for our clients come in on time and on budget.
Separately we develop celebrity/influencer events that make noise and create buzz, coupling them with strong traditional PR plans that amplify your branding with millions of consumer impressions.
Marketing Communications
We take a holistic approach to marketing communications with dedicated expertise and management to sharpen your identity while guarding and promoting your brand.
Our seasoned professionals know how to target your key constituents, realize the importance of tailored messaging and deliver a memorable understanding of your organization.
We create consistency within all marketing materials, including brochures, sales sheets, direct marketing, advertising, packaging and online communications.
Media Relations & Training
We understand how the media operates and what is of interest to reporters. We develop and execute creative, focused media relations campaigns that get our clients into the news.
We can help you find the right news angle, understand how your story fits into the larger industry and business picture and develop crucial relationships with reporters in today’s saturated news environment. To learn more about our media relations capabilities, please click here.
We also provide comprehensive media and presentation training to enhance your confidence and ability to deliver your message.
Corporate & Internal Communications
We understand that keeping your employees engaged, loyal and connected allows you to excel.
We know how to unite your staff regardless of how complex or geographically diverse it is by developing and executing powerful communications strategies that are proven and measurable.
Whether through your company newsletter, Web 2.0 strategies or other tactics, we help communicate your business objectives to all employees.
